About

“You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not’?” – George Bernard Shaw 

Vanessa has always been inspired by the creative arts. Embracing dance, theater, and music from a young age, she learned the power of watching beautiful, abstract ideas become real. Focusing on business early in her career only enhanced her appreciation of the challenges “creatives” face trying to “make it” from their art.  

Re-discovering her passion for performing later in life, Vanessa signed up for casual dance lessons, unaware her life path would forever be changed. Taking classes soon led to paid opportunities, first as a performer and teacher, then on the business side when the company owner sought her help to organize events and provide sales and administrative support.  

In 2015, Vanessa started her own dance company in London, Omnida Studios. Here, the challenges she saw in others became very real for herself. Launching the studio became an exhausting exercise in the downside of versatility: one moment drafting lesson plans for her classes, the next dealing with the contractor building out the studio’s “shell-and-core” site, the next developing the company’s new brand and website, and so on… 

While Vanessa managed to find the help she needed to get Omnida off the ground, her experience instilled a deep empathy for other creatives seeking to turn their dreams into viable, sustainable businesses. She has since leveraged her marketing and operations experience to support creative initiatives for entrepreneurs and executives at small businesses. 

Providing traditional and digital marketing, branding, PR, and event services, Vabe Creative helps passionate creatives focus on their craft, so they can dream things that never were and make them real, leaving the “Why?”, the “What?”, and the “How?” to us.